Did you see the Borrell Associates report? Borrell’s Automotive Advertising Outlook Report claims that dealers are forecasted to spend $32.8 billion on advertising this year. That represents a 2% increase over last year. That’s no surprise, auto sales are...
Ever since hashtags have been showing up on TV, we’ve been talking with every client that would listen about the synergy between social media and traditional media. Now, finally, we have credible research that verifies that we’re right. According to a new...
I just came back from a lunch meeting where a colleague asked me if my girlfriend knows about my smartphone addiction yet. So you can understand why I laughed when I checked my email and found this report. According to a new report from Prosper Insights &...
According to eMarketer, among those with a smartphone, TV and computer, 60% are multitasking while watching TV. The implications and opportunities for advertisers are huge. Accorting to the research, the more screens you have, the more likely it is that you will...
