Every so often, a client asks a fair question: “Why am I seeing my ads around content made for toddlers when we’re trying to reach young adults?” The short answer is simple. We are not advertising to toddlers. We are advertising to the people who are with them. And...
Small businesses often face a daunting challenge: how to make a big impact with a modest advertising budget. While large corporations have the luxury of pouring millions into nationwide campaigns, small businesses must get creative, strategic, and precise. One of the...
The TV series “The West Wing” was my favorite television series. Ever. The writing, the cast, and the production were all top notch. In Episode #32 Noël, Leo tells Josh the following story (Josh refers to it when talking to Leo in “Bartlet for...
