The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and be entertained, but to feel connected and fulfill their needs. Whether it’s leaning back with a good movie,...
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues...
Consumer spending has bounced back, but still not to year-ago levels and with wide variances by state and sector, according to new data from Commerce Signals, which tracks and analyzes credit and debit-card spending. For the four weeks ending July 25, overall card...
As we’re all aware, the COVID-19 pandemic has caused a crisis of global proportions, disrupting large corporations and small businesses, closing schools and requiring people to practice social distancing and virtual communication. During these uncertain times, one of...
According to Google Analytics, one of our most popular blog posts ever was a piece we posted back in 2016 titled “17 Reasons Why People Listen to AM/FM Radio.” Today, we’re updating that popular post with all-new info from Jacobs Media and Marketing...
If you invest in radio advertising, this is for you. Here’s an update on what formats posted growth in 2018, and what formats experienced audience erosion. Of course this is national data, and results vary by market. With another year nearly in the books,...
