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Facebook Grows As Dominant Content Sharing Destination

Facebook Grows As Dominant Content Sharing Destination

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016,...
How Do “Overlooked” Gen Xers Feel About Advertising?

How Do “Overlooked” Gen Xers Feel About Advertising?

Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves...
The Latino Listener: How Do Hispanics Tune In To The Radio?

The Latino Listener: How Do Hispanics Tune In To The Radio?

From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million). This increase in radio...
Advertising Media Winners and Losers for Q2

Advertising Media Winners and Losers for Q2

The one-line summary… WINNERS: radio, digital and outdoor. LOSERS: magazines, TV and newspapers. A report issued by Kantar Media shows that although Q2 media spending on platforms they track contracted by 3.9% overall, ad spending on radio and search grew....