In the digital marketplace, small businesses are constantly searching for effective ways to stand out and connect with their audience. One powerful tool that has proven to be a game-changer is video marketing. Here’s why small businesses should embrace video marketing...
It’s been said that failing to plan is akin to planning to fail. Nowhere is that more true than in marketing. This week has been designated “National Create Your Small Business Marketing Plan Week”, so BAM will be sharing 5 pro tips that will show...
A billboard is like a giant Post-It note from the advertising gurus, trying to remind us of something important. But let’s face it, in the billboard battleground, simplicity reigns supreme, and here’s why: 1. Less is More (and More Memorable) Imagine you’re...
Consistency: The Non-Negotiable in Branding by Jeanne Rolston, Senior Art Director Let’s talk about consistency. If your brand’s identity isn’t as steadfast as your grandma’s secret cookie recipe, you’re doing it wrong. Every email,...
In today’s rapidly evolving digital landscape, small businesses face unique challenges when it comes to marketing their products and services effectively. As technology continues to advance, it’s crucial for small business owners to stay up-to-date with...
To say that our world was turned upside down during Covid would be a gross understatement. The way we find and interact with customers changed. Unfortunately, many family owned and operated businesses are “stuck in the mud”, still trying to grow the same...
