What’s The Average Time Per Day Consumers Listen To All Audio?

What’s The Average Time Per Day Consumers Listen To All Audio?

Daily audio consumption in the first quarter of 2025 amounted to 3 hours and 45 minutes of daily listening across both ad supported and ad free platforms like radio, podcasts, streaming music services and satellite radio. That’s the conclusion found in a just-released...
Am I Being Stalked? Marketing and The Baader-Meinhof Phenomenon

Am I Being Stalked? Marketing and The Baader-Meinhof Phenomenon

The Baader-Meinhof Phenomenon “The seemingly sudden awareness of encountering a word, phrase, fact, or thing that one has only recently learned of.” TL;DR The Baader-Meinhof phenomenon is also known as the Frequency Illusion. This is when you come across something...
Case Study: BPS Lawyers Rebranded by Bob Abbate Marketing

Case Study: BPS Lawyers Rebranded by Bob Abbate Marketing

Brown Paindiris & Scott (BPS Lawyers), a distinguished law firm with a rich history of providing exceptional legal services, recognized the need for a brand refresh to help them stay relevant in a changing legal landscape. BPS reached out to Bob Abbate Marketing...
Get Your Business in Shape for 2025—One Workout at a Time!

Get Your Business in Shape for 2025—One Workout at a Time!

Small Business Advertising Strategies for 2025 As we head into 2025, your small business needs an advertising strategy that’s strong, flexible, and ready to conquer new challenges. Just like a great fitness regimen, the key to success lies in discipline, variety, and...