One of the largest and most highly rated orthopedic groups in the northeast had an idea. What if they could offer top notch urgent orthopaedic care without the wait, available when you need it, without emergency room hassles. They called on Bob Abbate Marketing, and we were there, stat! BAM created the OrthoFast brand. We named it, and developed the logo and brand standards. Then we went to work creating an ad campaign with the tag line “Think Fast. Think OrthoFast!”

Result: Almost immediate brand awareness for the OrthoFast brand has translated into a fast start for this startup. Office visits continue to rise as our campaign reaches more and more people. As a result, clinic hours have been expanded, staff has been added, and additional locations are being considered.

Media: Digital, Radio, Outdoor, Print, Collateral


Posted on

May 22, 2017