Every advertising campaign wants attention. Very few earn it across enough places, often enough, and with enough consistency to become memorable. That is where reach matters. We recently completed a quick internal total of the number of ad impressions generated by a...
Marketers’ Primary Goal When Using YouTube Shorts. If you’re a marketer and you’re not including YouTube in your strategy, what are you doing? This video powerhouse isn’t just the reigning champ of social media in the U.S.; it’s practically the holy grail for...
As a small or medium-sized business owner, your days are packed with countless tasks: managing operations, satisfying customers, and, of course, ensuring your business is growing. It’s no surprise that marketing and advertising often get left to the side. But here’s...
Nielsen’s monthly platform rankings show broadcast and cable making up less than half of all TV use. PHOTO ILLUSTRATION: ADOBE; BEATA ZAWRZEL/NURPHOTO VIA GETTY IMAGES Broadcast and cable networks made up less than half of all TV use in July — the first time...
Last year, the combined time spent with traditional and digital forms of media increased in the US. This is according to data from eMarketer, which found that the time spent with media in 2020 increased by nearly an hour. But will this amount of media consumption...
