Nielsen’s monthly platform rankings show broadcast and cable making up less than half of all TV use. PHOTO ILLUSTRATION: ADOBE; BEATA ZAWRZEL/NURPHOTO VIA GETTY IMAGES Broadcast and cable networks made up less than half of all TV use in July — the first time...
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing TV Advertising. According to one recent study, the average American spends more than four and a half hours a day in front of the TV. Is TV advertising a part of...
