Our Blog

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

Google Partners Connect Event: Online Advertising Can Help Any Business Grow

Thanks to all of you who attended today’s (August 16, 2017) Google Partners Connect event on online advertising and SEM. Google’s Kristen Johanson and Alex Chen walked us through how to use some of the tools available to you on the Google Adwords platform to grow your business. Whether you were with us today and […]

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Bob Abbate

These Are the 10 Most Expensive Google Keywords

Here’s how much AdWords advertisers pay to appear on Google for popular and super valuable keywords. We all know that it’s ridiculously expensive to live in San Francisco. Why? Because it’s an amazing place to live. Well, it can also be staggeringly expensive if you want to target certain keywords using AdWords, Google’s pay-per-click (PPC) advertising platform. […]

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Bob Abbate

ADWEEK: $1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It’s said to be the most by any network for any media event in U.S. history. [more]

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admin

How Consumers Rely on Mobile to Meet Their Needs

Every day, people rely on mobile devices to manage their lives. Is your brand with them during those micro-moments, when they are making purchasing decisions?

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Bob Abbate

How Do “Overlooked” Gen Xers Feel About Advertising?

Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves into the media behaviors and attitudes of what it says […]

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Bob Abbate

Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

Mobile isn’t only accounting for a larger share of Facebook’s advertising revenue (now at around 80%), it’s also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook’s almost 1.6 billion monthly active users (MAUs) in Q4 2015, more than 800 million (or 52%) were mobile-only MAUs. That’s more than […]

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Bob Abbate

Report: Newspaper Circulation Plummeting

Hold onto your iPad. Use of a tablet, smartphones, or computer may soon be the only way to read a “newspaper.” The actual printed newspaper seems to be headed for extinction. Take a look at the circulation numbers in the piece by Richard Tofel. The picture is bleak. Tofel reports that “the sky is falling […]

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Bob Abbate

Do You Hear that Train a'Comin?

Blockbuster Video had 9,000 stores and 60,000 employees and $5.9 billion in revenues at their peak in 2004. Then the installation of cable modems made streaming video possible. Blockbuster filed for bankruptcy protection on September 23, 2010.* Technology is a freight train that doesn’t care who is standing on its tracks. Flashback – In the […]

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Bob Abbate

The Top TV and Social Media of 2015

From sports to zombies to Republicans, we had lots to watch and tweet about in 2015. Football dominated viewing this year, claiming 8 of the top 10 rated telecasts. Super Bowl XLIX (NBC) attracted 115,204,000 viewers as the Patriots captured yet another NFL title. Time shifting continues to be one of the viewing methods employed by […]

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Bob Abbate

Microsoft Makes Peace With Apple in a Holiday Stunt That's Surprisingly Sweet

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Bob Abbate

Using Foursquare Data To Predict Sales, Store Traffic, Revenues, Even iPhone 6s Sales.

Big brother is watching us. Who we are, where we go, and who we’re with. Who is big brother? In this case, he’s the datahound at Foursquare. Foursquare has amassed what is reportedly the world’s largest database of where we go. And the more we move around, the more Foursquare can extrapolate characteristics about us, […]

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Bob Abbate

Advertising Media Winners and Losers for Q2

The one-line summary… WINNERS: radio, digital and outdoor. LOSERS: magazines, TV and newspapers. A report issued by Kantar Media shows that although Q2 media spending on platforms they track contracted by 3.9% overall, ad spending on radio and search grew. Spending on digital platforms increased by 2.4%, while ad spending on radio increased by 5% […]

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Bob Abbate

Google Local Now Showing 3 Search Results Instead of 7

In an effort to improve the search results experience, Google has updated how search results appear. Until late last week, a local search would return what we call a “7-pack” of results. Now, the 7-pack is a 3-pack. We’re seeing some inconsistencies in what this new search stack includes. Some listings are showing website links, […]

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Bob Abbate

Small Businesses Share Their Advertising Strategy

This month DEX Media surveyed small businesses, asking them 7 basic questions about their advertising/marketing strategy right now and for the next 12 months. These are all local businesses across the U.S., and we found the results interesting, so we wanted to share the details. What strikes me is how different these results are from what we […]

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Bob Abbate

Google Partners Digital Marketing Presentation

Recently, Bob Abbate Marketing and Google presented a special free Google Partners seminar on online marketing in our office here in Bridgeport. For those local business folks that attended, it was a great opportunity to learn from experts from Google and Bob Abbate Marketing. The presentation was followed by some good Q&A and conversation. Our speakers for this event offered the latest […]

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Bob Abbate

Digital Advertisers Focus on Branding in 2015

  Conventional wisdom says that businesses use digital advertising to move products and sell services. But as the marketing/advertising norms continue to morph, we see that changing. It’s not that we’re no longer using digital ads to move product any longer, it’s that we’re increasingly relying on digital advertising to brand, to shape public opinion, and […]

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Bob Abbate

Required Reading: KPCB Internet Trends Report

It’s 197 pages of research, and it’s a must-read for anyone in business today. Heck, I think it’s interesting reading for anyone that uses the Internet for anything! The KPCB 2015 Internet Trends Report is full of drama and surprises. In 1995, 0.6% of the world’s population had access to the Internet. By 2014 that number grew to […]

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Register Today! Online Marketing Seminar From Google and BAM

   CLICK TO REGISTER Bob Abbate Marketing and Google will present a special free seminar on online marketing at 12:00 noon on Wednesday, May 13th. This is a great opportunity for local businesses to learn from experts from Google and Bob Abbate Marketing. Our speakers for this event will offer the latest news on how to […]

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Ann Rubino-Salta

US Adults’ Daily Major Media Consumption Estimates, 2011-2015

It’s a trend, but not a surprise. Newspaper readership will see its largest decline in daily usage by the end of this year. What is a surprise is that to those that do read the paper, the ads continue to have a sizable influence on consumers’ purchases. What is also not a surprise is that U.S. […]

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Bob Abbate

Online Radio’s Reach Continues to Grow

Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents listening to online radio (defined as listening to AM/FM radio stations […]

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Bob Abbate

VIDEO: Increase Your Market Awareness Using Google’s Digital Tools

Last week, Bob Abbate Marketing hosted a Google livestream that uncovered valuable info on how increasing market awareness online using Google’s products and tools, your website, online advertising, and analytics can result in more leads and sales for local businesses. If you were there, you enjoyed a free lunch and took part in our post-lifestream question and […]

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Bob Abbate

Livestream Google Event In Bridgeport

BAM will be hosting a special Google Partners Connect event TOMORROW (February 10th) at 12:00 noon at our offices in downtown Bridgeport. This is a great opportunity for small/medium business owners and managers to hear about what’s new from the experts at Google. Two speakers from Google will talk about how to use digital marketing […]

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Bob Abbate

12% of Music Dollars Now Spent on Satellite Radio, Streaming Subscriptions.

For me, silence is deafening. I simply cannot work or concentrate if I don’t have music playing. My personal library of over 5,000 tracks is in the cloud, available to me wherever I roam. On top of that, I divide my listening time between my Sirius/XM subscription, Pandora, iHeart, Spotify, Google Play, TuneIn, and other […]

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Courtney Parent

Live Broadcasting? There’s an App for That!

Video: something that has always been and will always be a passion of mine. It never mattered to me whether I was in front of the camera making a fool of myself in one of my mother’s home videos, behind-the-camera trying to capture that great “Hollywood” shot, or on my laptop editing together an Emmy […]

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Bob Abbate

It Was 30 Years Ago Today...

Well, it was 30 years ago this week. January 22, 1984 to be exact. I was watching Super Bowl XVIII, Redskins vs. Raiders. It was a good ‘ol fashioned ass-whippin’. The Raiders defeated the Redskins by the score of 38–9. Not much of a game. But the game changed my life. Well, not the game, […]

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Bob Abbate

No One Clicks on a TV Ad

I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as  3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable that someone on the client’s team will question […]

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Bob Abbate

Cord Cutters Going Mobile

Is it me, or are there more and more people cutting the cord? Cord cutters are people who are abandoning traditional cable TV services. And who can blame them? My AT&T Uverse service bundle is around $200 a month. I get home phone (who needs it), high speed internet (I need it) and a good […]

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Bob Abbate

Report: Local Auto Dealers To Spend More on Online Media Than on All Other Media Combined.

Did you see the Borrell Associates report? Borrell’s Automotive Advertising Outlook Report claims that dealers are forecasted to spend $32.8 billion on advertising this year. That represents a 2% increase over last year. That’s no surprise, auto sales are up nearly 9% over last year. But this is a surprise. The report says “For the […]

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Bob Abbate

Twitter and TV in a Mutually Beneficial Relationship

Ever since hashtags have been showing up on TV, we’ve been talking with every client that would listen about the synergy between social media and traditional media. Now, finally, we have credible research that verifies that we’re right. According to a new independent survey by Nielsen, there is now statistical evidence of a symbiotic relationship […]

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Bob Abbate

Nielsen: TV Continues to Post Above-Average Growth

We usually report on local and regional trends here at bobabbatemarketing.com, but this global media research confirms what we see happening here in the local media marketplace. When compared with radio, outdoor, newspapers, magazines, cinema, and internet display advertising, Nielsen reveals that TV captured 59% of spending globally in Q1. Locally, we have noted a […]

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Bob Abbate

To Click or Not to Click: What Makes Consumers Engage With Online Ads?

We spend lots of time here at BAM figuring out what we can say in an ad that will make a consumer sit up and take notice. Now there’s some research that indicates that we’ve on the right track. The research shows that 37% of 18-64 year olds indicate that they will click, watch or […]

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Bob Abbate

Do You Unplug When You're Winding Down?

I just came back from a lunch meeting where a colleague asked me if my girlfriend knows about my smartphone addiction yet. So you can understand why I laughed when I checked my email and found this report. According to a new report from Prosper Insights & Analytics, the majority of mobile users can’t live […]

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Bob Abbate

Survey Shows Although Men Are Shopping More, Women Control The Purse Strings

A recent survey by Nielsen shows that although men are shopping more, women drive the bulk of spending in the US. Women dominate the shopping scene, while men are taking a more active role. The report also shows that women are exposed to more video content, and are more active than men are online. Is […]

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Bob Abbate

Automakers Prep For Big Ad Spending

General Motors, Volkswagen and Hyundai are preparing to boost their ad outlays for 2013, Ad Age reports. Alan Batey of General Motors believes there is a pent-up consumer desire for new cars and trucks that they couldn’t or didn’t buy during the recession. He adds that the financial environment to buy a car right now is “really […]

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Bob Abbate

Social Sharing Icons Boost Email CTRs

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%), according to a new study from GetReponse. That represents an even bigger boost than the 115% jump noted in the researchers’ study last year. More here: http://www.marketingcharts.com/wp/interactive/emails-that-include-social-sharing-icons-get-big-ctr-boost-28215/

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Bob Abbate

Reaching "Second Screeners"

According to eMarketer, among those with a smartphone, TV and computer, 60% are multitasking while watching TV. The implications and opportunities for advertisers are huge. Accorting to the research, the more screens you have, the more likely it is that you will engage in multitasking. We’re talking beyond the second screen. With the proliferation of […]

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