Our Blog

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

Reaching "Second Screeners"

According to eMarketer, among those with a smartphone, TV and computer, 60% are multitasking while watching TV. The implications and opportunities for advertisers are huge. Accorting to the research, the more screens you have, the more likely it is that you will engage in multitasking. We’re talking beyond the second screen. With the proliferation of […]

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Bob Abbate

BAM Drives Fans To Downtown Bridgeport

March 30th was a sunny Saturday, Thousands of fans arrived for what would turn out to be a day of fun and basketball in downtown Bridgeport. And Bridgeport was ready. The city, the Bridgeport Regional Business Council, and the Downtown Special Services District (a BAM client) had worked hard to make sure that fans felt […]

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