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This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

The Latino Listener: How Do Hispanics Tune In To The Radio?

From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million). This increase in radio listening likely reflects the overall increase in Hispanic consumers in […]

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Bob Abbate

Advertising Media Winners and Losers for Q2

The one-line summary… WINNERS: radio, digital and outdoor. LOSERS: magazines, TV and newspapers. A report issued by Kantar Media shows that although Q2 media spending on platforms they track contracted by 3.9% overall, ad spending on radio and search grew. Spending on digital platforms increased by 2.4%, while ad spending on radio increased by 5% […]

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Bob Abbate

Using Copyrighted Music in Commercials: The Facts.

Every once in a while, a client asks us to use a popular, current or classic song as a music bed in a TV or radio commercial we’re producing for them. Our answer is always NO. Not because we’re difficult, but because we know copyright law. The use of copyrighted music in advertising used to […]

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Bob Abbate

Live + Local = Good For Business, Good For The Community.

I’m a radio guy. It’s in my blood. When I was a teenager, I begged for a spot as an intern at WLIR on Long Island. They finally caved in and let me into the studio. ‘LIR was what was called a “progressive rock” station, and it had all the trappings of what you would […]

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Bob Abbate

Online Radio’s Reach Continues to Grow

Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents listening to online radio (defined as listening to AM/FM radio stations […]

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Bob Abbate

How America Listens To Radio

Our friends at Nielsen today released a new report on radio listening habits and usage titled “THE 2015 STATE OF THE MEDIA: AUDIO TODAY REPORT. HOW AMERICA LISTENS”. Subtitiled “Always On, Always Local”, it reports that more than 91% of Americans (12+) are tuning in each week. Nielsen claims that more Millennials use radio each week […]

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Ann Rubino-Salta

Celebrating Radio - Why We Love It

World Radio Day….who knew? Well, apparently this day, which just happened last week, has been celebrated since 2012! It took a few years, but it may just be catching on, at least by us. In light of radio being an important part of our clients’ marketing strategies and the great relationships we have with our […]

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Ann Rubino-Salta

RADIO: The Reports Of My Death Are Greatly Exaggerated.

Imagine this. What would you say if I offered you this deal. I’ll allow you and your brand into a special place. When you’re in this place, you’ll be able to deliver your brand message to a captive audience. More than half of all Americans will be listening to the messages that you and other select […]

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Bob Abbate

Nielsen: TV Continues to Post Above-Average Growth

We usually report on local and regional trends here at bobabbatemarketing.com, but this global media research confirms what we see happening here in the local media marketplace. When compared with radio, outdoor, newspapers, magazines, cinema, and internet display advertising, Nielsen reveals that TV captured 59% of spending globally in Q1. Locally, we have noted a […]

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Bob Abbate

Gallup: TV Still Main News Source

More than half (55%) of American adults still say they turn to TV for news about current events, with Fox News Channel as the leading source, according to a new poll by Gallup. Of those 55%, 26% simply said television or TV news while 8% said Fox News, 7% identified CNN and 4% cited local […]

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Bob Abbate

Reports of Demise of Radio Are Premature

No one has ever accused Bob Abbate Marketing of being anti-radio. A couple of us spent many years toiling at the foot of radio broadcast towers, including yours truly. So it always struck a nerve wit us when we hear anyone say “Radio? No one listens to radio anymore”. Here’s some research that shows that […]

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Bob Abbate

Meet The New Boss...

… same as the old boss? With apologies to The Who, we hope so! Westport CT based Connoisseur Media is now the proud new owner of some of our favorite local radio stations. Connoisseur’s deal to purchase WEZN (Star 99.9), WPLR, WFOX (95.9 The Fox), and a broadcast service agreement to operate Yale’s WYBC closed […]

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Bob Abbate

The Hispanic Radio Phenomenon

I saw this post on RBR this morning (RBR is a radio trade website). Although written for radio broadcasters, it makes a point that we’ve seen developing over the last few years, that the Hispanic population is growing, and, in many markets, it can be successfully influenced by advertising on a growing number of Hispanic […]

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