It’s National Small Business Week, and there’s never been a better time to start elevating your brand. Powerful marketing tools like TV ads are no longer reserved for big companies with bigger budgets. Thanks to OTT (Over-The-Top) streaming TV platforms and other affordable media, small businesses now have powerful new tools to grow. Here’s how you can take advantage:
1. Use Streaming & OTT TV Advertising to Reach the Right Audience
Smart TVs and platforms like Hulu, YouTube TV, and Roku allow you to target viewers by location, age, behavior, and even interest. You get the reach of TV with the precision of digital marketing at a cost that works for small business budgets.
2. Don’t Overlook Local Radio
Radio is still one of the most cost-effective ways to reach a loyal, local audience. Look for stations that are live and local. Sponsoring a show that’s hosted by popular local DJs can keep your brand top-of-mind in your community.
3. Billboards & Out-of-Home Make Your Small Business Larger Than Life
From roadside billboards to digital displays in shopping centers, out-of-home advertising builds brand familiarity. It’s visual, unavoidable, and a perfect way to reinforce your message from other media like radio or streaming video.
4. Invest in High-Quality Creative
Whether you’re advertising online, on a TV screen or the side of a highway, strong creative ads matters. Take time to craft a message that resonates, and don’t cut corners on production. A sharp, engaging ad sets you apart and earns credibility.
5. Take Advantage of Analytics
Streaming platforms provide insights you won’t get from traditional TV, like how many people watched your ad to the end or visited your website afterward. Use these metrics to refine and improve future campaigns.
6. Team Up with a Local Ad Agency
A knowledgeable local agency can create a strategic media plan for your business, create compelling and creative ads, and ensure you’re not overspending. They understand the community and how to reach it.
7. Ride the Momentum of National Small Business Week
This week is all about celebrating you. Use it as a springboard to jumpstart how to tell your business story, attract new customers, and strengthen your presence in the local market. Consumers want to support small businesses. They just need to hear you tell your story!
Bottom Line:
From radio and billboards to streaming TV/OTT, today’s media landscape is more accessible than ever. With smart strategy and a bit of creative investment, your small business can look and sound like a big brand, without breaking the bank.
The marketing pros at BAM are small business marketing experts. Ready to accelerate the growth you YOUR small business? Let’s talk!