At Bob Abbate Marketing (BAM), we’ve always believed that powerful storytelling is what separates good marketing from unforgettable marketing. Recently, our team has had the opportunity to work on some truly exciting projects, partnering with nationally recognized brands, high-profile athletes, and standout organizations to create content that connects, engages, and performs.
From the court to the screen, these experiences highlight one of the things that BAM does best: bringing brands to life through strategic, high-quality video content.
Working with Champions: UConn Men’s & Women’s Basketball Teams
One of the most exciting opportunities for BAM has been collaborating with the UConn Huskies women’s and men’s basketball programs—two of the most iconic teams in college athletics.
Through our work with our client BPS Lawyers, we produced a television campaign featuring UConn athletes, blending the intensity and discipline of elite sports with compelling legal messaging.
These weren’t just commercials, they were brand moments. By aligning BPS Lawyers with championship-level talent, we helped position their brand around strength, trust, and performance under pressure. Here’s one of them:
National Brand Spotlight: Bigelow Tea Campaign
BAM also had the opportunity to direct and shoot a TV commercial and social video content for Bigelow Tea, a household name with deep roots right here in Connecticut.
This particular commercial brought a fresh, energetic twist to the brand, blending basketball culture with everyday wellness. The concept featured a confident, athlete-driven narrative centered around performance and recovery, highlighting Bigelow’s Golden Turmeric Honey, Cozy Chamomile, Green Tea and other Bigelow blends as part of a post-practice routine.
With UConn athletes and their coach Geno Auriemma commenting on how Bigelow tea helps them bounce back after a tough practice and stay loose while following a challenging schedule, the spot connected tea with an active lifestyle, something you don’t typically see in traditional tea advertising.
From a production standpoint, BAM oversaw everything involved with the production, directing the shoot on the UConn campus, capturing a clean, modern look that aligned with both Bigelow’s brand and the athletic energy of the concept. The result was a commercial and content that feels authentic, relatable, and visually engaging, bridging the gap between the legacy brand and next-generation consumers! Now that’s perfection!
Social Meets Star Power: The Tree Hut UConn Campaign
In today’s digital-first world, social media content is just as important as traditional advertising, if not more.
BAM collaborated with Tree Hut, America’s number 1 brand of body scrubs, to create high-impact social video content featuring the UConn Women’s Basketball team. This campaign blended lifestyle branding with athletic excellence, producing fun and compelling social content designed to perform across platforms.
The collaboration aligned perfectly with Tree Hut’s growing partnership with UConn Athletics, further amplifying brand visibility through engaging, shareable content.
Why It Matters: Experience That Translates Across Industries
While these projects span sports, legal, retail, and consumer brands, they all point back to one thing: BAM’s ability to adapt creative strategy to any industry.
As a full-service agency and creative powerhouse built for small and mid-sized businesses, BAM brings big-brand thinking to every client we work with.
Whether it’s producing a national commercial, creating social-first video campaign, or developing TV spots that connect with local audiences, BAM approaches every project with the same mindset… tell a story that resonates with consumers and drives results.
Bringing Big Opportunities to Our Clients
At BAM, opportunities like these don’t just stay within our portfolio, they elevate the work we do for every client.
When you work with a team that has experience producing content with championship athletes, national brands, and high-growth companies, you’re not just getting an agency, you’re getting a partner that understands how to help make your brand a champion!
Let’s Create Something Big Together
If you’re looking to take your marketing to the next level through video, storytelling, and strategic execution, we’re ready to help. Let’s have a conversation! #GoHuskies !