ABC drew its lowest Oscar viewership in nine years. The Oscars award ceremony pulled in an average 32.9 million total viewers, according to Nielsen data, which was down compared with last year’s 34.4 million viewers. Though the broadcast has been slipping in recent years it still managed to beat out the Golden Globes by 12.9 million viewers and the Grammys by 6.8 million. The ceremony garnered a 22.4/36 Nielsen overnight rating for its telecast of the 89th Annual Academy Awards on Sunday. That means 22.4% of households with a TV watched the awards ceremony and 36% of households actually watching TV at the time were tuned into the Oscars. “Moonlight” took home the night’s grand prize of best picture, beating out favorite “La La Land” in a surprise twist ending. The ceremony, coming a little more than a month after President Donald Trump’s inauguration, served as a platform for filmmakers and host Jimmy Kimmel to make political commentary and jokes.
source: Marketwatch.com. photo: tvbythenumbers.zap2it.com