Like every business in today’s digital marketplace, Bob Abbate Marketing relies on computers to get the job done. Perhaps more than others. Our Macs are more than productivity tools. They are creative tools. Virtually every strategy, idea, schedule, TV spot,...
One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It’s said to be the most by any network for any media event in U.S....
Every day, people rely on mobile devices to manage their lives. Is your brand with them during those micro-moments, when they are making purchasing decisions?
The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt...
(NOTE: this content has proved to be very popular since we posted in back in 2016 that we have now published an updated version of it here.) Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the...
