Blockbuster Video had 9,000 stores and 60,000 employees and $5.9 billion in revenues at their peak in 2004. Then the installation of cable modems made streaming video possible. Blockbuster filed for bankruptcy protection on September 23, 2010.* Technology is a freight...
The short answer… not any time soon. But… 2.5 percent of TV households dropped their cable service in 2015. That number was 2.3 percent in 2005 and 1.5 percent in 2010. But TV is still where the mass market is, especially if you want to reach consumers...
Targetability vs. lower cost per person reached? Frequency? Reach? Geography? These are just some of the factors we analyze when making media decisions for our clients. The planning process is perhaps the most critical step in the ultimate success of an ongoing media...
Recently, Bob Abbate Marketing and Google presented a special free Google Partners seminar on online marketing in our office here in Bridgeport. For those local business folks that attended, it was a great opportunity to learn from experts from Google and Bob Abbate...
Conventional wisdom says that businesses use digital advertising to move products and sell services. But as the marketing/advertising norms continue to morph, we see that changing. It’s not that we’re no longer using digital ads to move product any...
