In the digital marketplace, small businesses are constantly searching for effective ways to stand out and connect with their audience. One powerful tool that has proven to be a game-changer is video marketing. Here’s why small businesses should embrace video marketing...
It’s been said that failing to plan is akin to planning to fail. Nowhere is that more true than in marketing. This week has been designated “National Create Your Small Business Marketing Plan Week”, so BAM will be sharing 5 pro tips that will show...
Streaming’s share of television usage soared to a record in June, with most of the largest services showing gains, according to Nielsen.During a month when overall TV usage increased 2.1% from May (and 1.3% from a year ago) streaming had a 40.3% share, up...
In the highly competitive automotive industry, maximizing the return on investment (ROI) from advertising is essential for success. For auto dealers, every dollar spent on marketing needs to translate into tangible results, such as increased leads, higher sales, and...
In 2023, the auto industry’s advertising efforts saw a notable resurgence from the pandemic, according to the National Association of Automotive Dealers (NADA). NADA’s 2023 Full Year Report highlighted that the nation’s 16,835 franchised dealers...
