At 8 p.m. on Feb. 9, 1963, an unheard-of 60% of American TVs were tuned to CBS. I was one of them. It was one of those moments in my life that I can recall just like I’m watching a video of it. My family and I were visiting my aunt, uncle and cousins in Middle...
Well, it was 30 years ago this week. January 22, 1984 to be exact. I was watching Super Bowl XVIII, Redskins vs. Raiders. It was a good ‘ol fashioned ass-whippin’. The Raiders defeated the Redskins by the score of 38–9. Not much of a game. But the game...
I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as 3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable...
Ever wonder why so many people are buying devices like the AppleTV and Roku, and are big users of Hulu and Netflix? Could it be because they’re tired of being overcharged for cable TV service? Cable operators and broadcasters...
Recently, I was comparing the results of email offers written with a “my” voice vs. others written with a “you” voice. I noticed a trend that indicated a better response from the “my” campaigns. This morning I came across this...
