Fox Sports 1 premiered to approximately 90 million subscriber homes when it launched this past Saturday. Their broadcast of UFC Fight Night: Shogun vs. Sonnen drew an average of 1.7 million viewers in primetime (8-11 p.m. ET), according to Nielsen Media Research Fast...
11.8 million quack-heads tuned in to watch the season 4 premier of Duck Dynasty last night. This quacks me up! OK, no more quack comments, I promise. But this really blows me away. Last night’s showing of this hugely popular series gave A&E its biggest...
Ever since hashtags have been showing up on TV, we’ve been talking with every client that would listen about the synergy between social media and traditional media. Now, finally, we have credible research that verifies that we’re right. According to a new...
Recently I read an article about one topic that we talk with our clients about on a regular basis. A smart media mix! Here at Bob Abbate Marketing we promote a media mix that includes traditional media as well as social/digital media. Through this mix of media,...
More than half (55%) of American adults still say they turn to TV for news about current events, with Fox News Channel as the leading source, according to a new poll by Gallup. Of those 55%, 26% simply said television or TV news while 8% said Fox News, 7% identified...
