Is Advertising an Expense or an Investment?

Is Advertising an Expense or an Investment?

  What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
Aitoro Appliance: Kindness, Caring and Love for the Community

Aitoro Appliance: Kindness, Caring and Love for the Community

What a great event at Aitoro Appliance this morning! BAM was proud to bring together our client Aitoro Appliance and Make-A-Wish Connecticut. Aitoro donated a portion of every sale to the Make-A-Wish Summer of Hope Campaign to help grant life-changing wishes for...
2 Minutes to Better Advertising, Episode 10: “Video”

2 Minutes to Better Advertising, Episode 10: “Video”

Welcome to this week’s video episode of 2 Minutes To Better Advertising! Video is an important part of any content strategy. If you haven’t already started using video as a marketing tool, NOW is the time to start. In our last episode of Season One, we’ll give...
2 Minutes to Better Advertising, Episode 8: “TV Advertising”

2 Minutes to Better Advertising, Episode 8: “TV Advertising”

Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing TV Advertising. According to one recent study, the average American spends more than four and a half hours a day in front of the TV.  Is TV advertising a part of...
Bob Abbate Marketing as your Marketing Partner

Bob Abbate Marketing as your Marketing Partner

Pivot…. I never thought I’d use that word so many times in a short period of time. When Covid-19 descended on us, pivot is what we had to do and had to do quickly. Back in March, at Covid’s outset, BAM worked with our clients to craft appropriate advertising that...