I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as 3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable...
Companies should move beyond the Net Promoter Score (NPS), as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report. Rather than assume that survey respondents who wouldn’t actively recommend a brand are...
I’m always “taking the temperature” of our clients and media partners. “How’s business” I ask, and I ask on a regular basis. The people I ask are very honest and forthcoming. Lately, about 60 percent of the people who answer are...
Did you see the Borrell Associates report? Borrell’s Automotive Advertising Outlook Report claims that dealers are forecasted to spend $32.8 billion on advertising this year. That represents a 2% increase over last year. That’s no surprise, auto sales are...
Value At The Core Of Advertising I read an article in yesterday’s New York Times that make me stop and think. Have today’s packaged goods companies and their Madison Avenue agencies become so detached from the American consumer that they have forgotten...
