What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
NOTE: Read this post to the end to discover how to get a free 30-minute marketing consultation with BAM. Planners are winners. If your company is heading into 2021 without a marketing plan, you’re at a distinct disadvantage. A well-strategized plan defines your...
September 11, 1997. September 11, 2001. September 11, 1997. I woke up, dressed for work. Walked into a bedroom much like the one pictured above. Sat down at the desk, and started my first day of work at Bob Abbate Marketing. It was day one of what has now become...
Consumer spending has bounced back, but still not to year-ago levels and with wide variances by state and sector, according to new data from Commerce Signals, which tracks and analyzes credit and debit-card spending. For the four weeks ending July 25, overall card...
Certain songs have always struck me as being part of the soundtrack of my life. Years ago, around the time I was getting Bob Abbate Marketing off the ground, I decided that my personal soundtrack should have fewer songs like Huey Lewis and The News’ “Workin’ For A...
