Streaming’s Share of TV Usage Jumps to Record 40.3%

Streaming’s Share of TV Usage Jumps to Record 40.3%

  Streaming’s share of television usage soared to a record in June, with most of the largest services showing gains, according to Nielsen.During a month when overall TV usage increased 2.1% from May (and 1.3% from a year ago) streaming had a 40.3% share, up...
11 Ways Auto Dealers Can Maximizing Advertising ROI

11 Ways Auto Dealers Can Maximizing Advertising ROI

In the highly competitive automotive industry, maximizing the return on investment (ROI) from advertising is essential for success. For auto dealers, every dollar spent on marketing needs to translate into tangible results, such as increased leads, higher sales, and...
Navigating inflation in retail: Six actions for retailers

Navigating inflation in retail: Six actions for retailers

The TV series “The West Wing” was my favorite television series. Ever. The writing, the cast, and the production were all top notch. In Episode #32 Noël, Leo tells Josh the following story (Josh refers to it when talking to Leo in “Bartlet for...
3 in 4 Spurred to Spend More At Small Businesses by Promotions

3 in 4 Spurred to Spend More At Small Businesses by Promotions

  The #1 reason consumers shop at small businesses is the availability of promotions and discounts. Smart small businesses should combine value-oriented pricing with an expert staff and reliable after-the -sale support for results that add up to more than the sum...