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Improve Your Small Business Marketing With These 5 Easy Tips

Improve Your Small Business Marketing With These 5 Easy Tips

Marketing is the lifeblood of any business. But small to medium size business marketing requires a unique and efficient strategy. If you own or manage an SMB, and your marketing plan never changes, your competitors will find a way to exploit your vulnerabilities and...
Are You Ready For Some Super Bowl Ads?

Are You Ready For Some Super Bowl Ads?

Welcome sports fans! Like most of us, and especially those of us in the ad biz, I watch the Super Bowl to see the commercials as well as the game. What will Budweiser present this year? Another Clydesdale spot? How many advertisiers will incorporate a social media...
3 Must-Follow Ad Strategies to Drive Retail Sales

3 Must-Follow Ad Strategies to Drive Retail Sales

Early in my career, a powerful and successful New York City retailer said to me “Bob… retail ain’t for wimps.” He was my Yoda, and I was a young Jedi, and he taught me how to “use the force.” My decade as a retailer in the consumer electronics and appliance...
Yankees Back on Comcast for 2017 Season.

Yankees Back on Comcast for 2017 Season.

Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year.  Comcast inked a deal with 21st...