Hubspot examines what influences buying behavior on social media. Great stuff here… 39 pages of valuable insights. Sins, saves and successes. What’s old and what’s gold. From establishing metrics that align with your business objectives, to using organic, paid and shared social posts for fueling buying behavior, increasing awareness and discovery, and converting awareness into consideration and conversion. This survey quote from the report resonated with me: “If a brand’s ethics don’t match their products or services, it feels forced. My pet peeve is when brands try to jump on a culturally relevant moment just to gain traction online or with a Gen Z audience it comes across as disingenuousness. Authenticity is the word of the year, yet it’s actually pretty hard to nail down for many brands.”

Download the report here. And please let me know if you have any questions!


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