Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves...
The short answer… not any time soon. But… 2.5 percent of TV households dropped their cable service in 2015. That number was 2.3 percent in 2005 and 1.5 percent in 2010. But TV is still where the mass market is, especially if you want to reach consumers...
Targetability vs. lower cost per person reached? Frequency? Reach? Geography? These are just some of the factors we analyze when making media decisions for our clients. The planning process is perhaps the most critical step in the ultimate success of an ongoing media...
Conventional wisdom says that businesses use digital advertising to move products and sell services. But as the marketing/advertising norms continue to morph, we see that changing. It’s not that we’re no longer using digital ads to move product any...
I’m a radio guy. It’s in my blood. When I was a teenager, I begged for a spot as an intern at WLIR on Long Island. They finally caved in and let me into the studio. ‘LIR was what was called a “progressive rock” station, and it had all the...
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents...
