Last year, the combined time spent with traditional and digital forms of media increased in the US. This is according to data from eMarketer, which found that the time spent with media in 2020 increased by nearly an hour. But will this amount of media consumption...
Fox News Channel host Tucker Carlson had a very good week, with his Tucker Carlson Tonight drawing an average total audience of 3 million viewers—making it the most-watched cable news show for the week of March 15 through March 21, according to ratings data compiled...
The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and be entertained, but to feel connected and fulfill their needs. Whether it’s leaning back with a good movie,...
If you were watching Super Bowl, and you live in select markets, you might have caught Reddit’s 5 second ad. If you live elsewhere, or if you were busy grabbing more wings, here it is. Don’t blink: Reddit didn’t actually purchase a national...
What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
NOTE: Read this post to the end to discover how to get a free 30-minute marketing consultation with BAM. Planners are winners. If your company is heading into 2021 without a marketing plan, you’re at a distinct disadvantage. A well-strategized plan defines your...