I recently ran across the results of a very interesting survey. It is interesting to me because much of the results compare with what we’re seeing here at Bob Abbate Marketing. Social media ads are rocking results for our clients. Our social media ads have been...
Every once in a while, a client asks us to use a popular, current or classic song as a music bed in a TV or radio commercial we’re producing for them. Our answer is always NO. Not because we’re difficult, but because we know copyright law. The use of...
I’m a radio guy. It’s in my blood. When I was a teenager, I begged for a spot as an intern at WLIR on Long Island. They finally caved in and let me into the studio. ‘LIR was what was called a “progressive rock” station, and it had all the...
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents...
Our friends at Nielsen today released a new report on radio listening habits and usage titled “THE 2015 STATE OF THE MEDIA: AUDIO TODAY REPORT. HOW AMERICA LISTENS”. Subtitiled “Always On, Always Local”, it reports that more than 91% of...
World Radio Day….who knew? Well, apparently this day, which just happened last week, has been celebrated since 2012! It took a few years, but it may just be catching on, at least by us. In light of radio being an important part of our clients’ marketing strategies and...
