1. Make sure your web site is fast These days, nothing is worse than waiting for a site to load like you’re on a dial up modem. Especially when you’re waiting to buy something, speed is mission critical. The information age has produced a whole generation of...
I recently ran across the results of a very interesting survey. It is interesting to me because much of the results compare with what we’re seeing here at Bob Abbate Marketing. Social media ads are rocking results for our clients. Our social media ads have been...
Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales. Both figures are up from similar...
When deciding which local businesses to patronize, consumers choose ones they know and trust. If you’re a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If...
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016,...
Every day, people rely on mobile devices to manage their lives. Is your brand with them during those micro-moments, when they are making purchasing decisions?
