Attention marketers: it’s time to wake up and start showing some love to the baby boomers! Nielsen estimates found that less than 5 percent of brand advertising is geared toward them. However, recent surveys show that the 55-64 age group outspends the average...
Imagine this. What would you say if I offered you this deal. I’ll allow you and your brand into a special place. When you’re in this place, you’ll be able to deliver your brand message to a captive audience. More than half of all Americans will be...
At 8 p.m. on Feb. 9, 1963, an unheard-of 60% of American TVs were tuned to CBS. I was one of them. It was one of those moments in my life that I can recall just like I’m watching a video of it. My family and I were visiting my aunt, uncle and cousins in Middle...
Is it me, or are there more and more people cutting the cord? Cord cutters are people who are abandoning traditional cable TV services. And who can blame them? My AT&T Uverse service bundle is around $200 a month. I get home phone (who needs it), high speed...
Companies should move beyond the Net Promoter Score (NPS), as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report. Rather than assume that survey respondents who wouldn’t actively recommend a brand are...
Ever since hashtags have been showing up on TV, we’ve been talking with every client that would listen about the synergy between social media and traditional media. Now, finally, we have credible research that verifies that we’re right. According to a new...
