Is it me, or are there more and more people cutting the cord? Cord cutters are people who are abandoning traditional cable TV services. And who can blame them? My AT&T Uverse service bundle is around $200 a month. I get home phone (who needs it), high speed...
Companies should move beyond the Net Promoter Score (NPS), as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report. Rather than assume that survey respondents who wouldn’t actively recommend a brand are...
Ever since hashtags have been showing up on TV, we’ve been talking with every client that would listen about the synergy between social media and traditional media. Now, finally, we have credible research that verifies that we’re right. According to a new...
More than half (55%) of American adults still say they turn to TV for news about current events, with Fox News Channel as the leading source, according to a new poll by Gallup. Of those 55%, 26% simply said television or TV news while 8% said Fox News, 7% identified...
