carradioImagine this.

What would you say if I offered you this deal. I’ll allow you and your brand into a special place. When you’re in this place, you’ll be able to deliver your brand message to a captive audience. More than half of all Americans will be listening to the messages that you and other select businesses choose to expose them to, and they’ll listen every time they enter this space.

Wow Ann, tell me more!

Just when you thought that terrestrial radio was heading towards extinction, along comes news from a survey by Edison Research that confirms what our media team knows. Radio is still king of the road. And, although we include Pandora and other streaming music services on our media plans (they are growing,) terrestrial radio is listened to by a whopping 86% of drivers in their primary car. Compare that to 17% for satellite radio, and 14% for online radio.