No One Clicks on a TV Ad

I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as  3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable...
#Hashtag #Use #Out #Of #Control!

#Hashtag #Use #Out #Of #Control!

Stop! Please stop! I’m begging all of you to please stop over-using hashtags! I certainly understand the proper use of the hashtag, and why it can be a useful,  valuable tool in social media. The hashtag was invented as a way for Twitter users to categorize...