Do You Hear that Train a’Comin?

Blockbuster Video had 9,000 stores and 60,000 employees and $5.9 billion in revenues at their peak in 2004. Then the installation of cable modems made streaming video possible. Blockbuster filed for bankruptcy protection on September 23, 2010.* Technology is a freight...

No One Clicks on a TV Ad

I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as ¬†3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable...
#Hashtag #Use #Out #Of #Control!

#Hashtag #Use #Out #Of #Control!

Stop! Please stop! I’m begging all of you to please stop over-using hashtags! I certainly understand the proper use of the hashtag, and why it can be a useful, ¬†valuable tool in social media. The hashtag was invented as a way for Twitter users to categorize...