Facebook to Show Ads to Non Users

Facebook to Show Ads to Non Users

The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt...

Do You Hear that Train a’Comin?

Blockbuster Video had 9,000 stores and 60,000 employees and $5.9 billion in revenues at their peak in 2004. Then the installation of cable modems made streaming video possible. Blockbuster filed for bankruptcy protection on September 23, 2010.* Technology is a freight...

No One Clicks on a TV Ad

I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as ¬†3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable...
#Hashtag #Use #Out #Of #Control!

#Hashtag #Use #Out #Of #Control!

Stop! Please stop! I’m begging all of you to please stop over-using hashtags! I certainly understand the proper use of the hashtag, and why it can be a useful, ¬†valuable tool in social media. The hashtag was invented as a way for Twitter users to categorize...