I’m not big on advertising awards shows and competitions. So many of the ads that are entered seem to have been created purely to win awards. The ads we create are created to get results. Our budgets have no room for fluff. But this ad, this ad is different. It’s utterly simple, assumedly effective, and it was chosen as Best of Show at the One Show earlier this month. Kudos to McCann in Melbourne for the spot created on behalf of safety on Metro Trains called Dumb Ways To Die.