Small business owners juggle a lot: operations, customer service, and keeping the lights on. Marketing often ends up last on the list. But done right, it can be the engine that drives serious growth. That’s where a professional advertising agency comes in—not as an...
. This year, St. Vincent’s Medical Center and Hartford HealthCare once again join forces for Swim Across the Sound, a powerful community initiative supporting local cancer patients. Every stroke, every step, and every dollar raised makes a difference...
Small businesses often face a daunting challenge: how to make a big impact with a modest advertising budget. While large corporations have the luxury of pouring millions into nationwide campaigns, small businesses must get creative, strategic, and precise. One of the...
Daily audio consumption in the first quarter of 2025 amounted to 3 hours and 45 minutes of daily listening across both ad supported and ad free platforms like radio, podcasts, streaming music services and satellite radio. That’s the conclusion found in a just-released...
It’s National Small Business Week, and there’s never been a better time to start elevating your brand. Powerful marketing tools like TV ads are no longer reserved for big companies with bigger budgets. Thanks to OTT (Over-The-Top) streaming TV platforms and other...
The Baader-Meinhof Phenomenon “The seemingly sudden awareness of encountering a word, phrase, fact, or thing that one has only recently learned of.” TL;DR The Baader-Meinhof phenomenon is also known as the Frequency Illusion. This is when you come across something...
The NFL carried Netflix to its most-watched Christmas Day ever. NFL Can Now Claim all of the Top 10 TV Broadcasts. After technical glitches marred its first live sporting event, the heat was on Netflix to pull off its NFL 2024 Christmas Gameday… especially since the...
Consumers may like emails from brands, but they are quick to dump those that are not serving their needs. Worldwide, 25% of email recipients unsubscribe at least once a week. This is particularly harmful to small businesses, judging by Capterra’s recent 2024...
Brown Paindiris & Scott (BPS Lawyers), a distinguished law firm with a rich history of providing exceptional legal services, recognized the need for a brand refresh to help them stay relevant in a changing legal landscape. BPS reached out to Bob Abbate Marketing...
Small Business Advertising Strategies for 2025 As we head into 2025, your small business needs an advertising strategy that’s strong, flexible, and ready to conquer new challenges. Just like a great fitness regimen, the key to success lies in discipline, variety, and...
