If you invest in radio advertising, this is for you. Here’s an update on what formats posted growth in 2018, and what formats experienced audience erosion. Of course this is national data, and results vary by market. With another year nearly in the books,...
THE OTT EXPERIENCE: UNDERSTANDING CONNECTED LIVING ROOM AUDIENCES. (Nielsen.com Insights, November 29, 2018) The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming...
Presented by Google, Bob Abbate Marketing and the Bridgeport Regional Business Council. EVENT: B2B SALES IN THE AGE OF ASSISTANCE DATE: November 14, 2018 11:45 am – 1:00 pm LOCATION: BRBC Conference Room 10 Middle St., 14th Floor Bridgeport, CT As we enter into...
This question gets bandied about quite often. Why should we hire a marketing firm? “We don’t need one, we have Mary. She can handle it.” “I like negotiating with all the media reps. I always get what I want.” “We can make our own commercials. It’s cheaper.” If you...
A couple of days ago in our blog post, we mentioned that test drives on YouTube are outpacing test drives at dealerships by 2:1. If you think your customers think that visiting the dealership is the only way to see if a car is right for them, think again! Online video...
Dealer friends… do you know that test drives on YouTube are outpacing test drives at dealerships by 2:1? That’s just one of the enlightening and informative things we learned when we livestreamed this automotive event direct from the Googleplex in Mountain...
At BAM, we like to think of our agency as a “lean, mean marketing machine.” Because we’re relatively small, we’re always in motion, ready to react to the needs of our clients and competitive market conditions. So when I saw this article in...
It’s probably one of the questions we hear most. Marketers think they know the answer. So do branding experts. This article from Inc. offers a simple analogy to help explain. To understand the differences between these concepts, simply apply them to you. In my...
In today’s digital world, the car buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. Join BAM and Google on August 15th to learn more about how dealers can get ahead by adjusting their online advertising...
More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior, according to a new report from Hub Entertainment Research. In its latest...
