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Engaging More Customers In Today’s Virtual Retail Landscape

Engaging More Customers In Today’s Virtual Retail Landscape

With more and more retail shoppers making buying decisions without ever stepping in to a retail store, It’s more important than ever to seek out better ways to court and engage with new customers. Consumers form opinions on brands at each and every touchpoint....
Digital Billboards Get Big Messages Out in a Flash!

Digital Billboards Get Big Messages Out in a Flash!

Want to get your message out there in a BIG way? Digital billboards are here to stay, and they’re a BAM specialty. Our BIG creative designs are on display in cities and towns around the country. One of the advantages of digital billboards is immediacy. As soon as a...
5 Awesome Ad Targeting Strategies for Facebook that Get Results

5 Awesome Ad Targeting Strategies for Facebook that Get Results

One of the most desirable features of Facebook advertising is the seemingly endless limits of their targeting functions. You can zero in on a type of person and deliver a ton of different ads and offers to them. Millions of different ad targeting combinations are...
Improve Your Small Business Marketing With These 5 Easy Tips

Improve Your Small Business Marketing With These 5 Easy Tips

Marketing is the lifeblood of any business. But small to medium size business marketing requires a unique and efficient strategy. If you own or manage an SMB, and your marketing plan never changes, your competitors will find a way to exploit your vulnerabilities and...
Are You Ready For Some Super Bowl Ads?

Are You Ready For Some Super Bowl Ads?

Welcome sports fans! Like most of us, and especially those of us in the ad biz, I watch the Super Bowl to see the commercials as well as the game. What will Budweiser present this year? Another Clydesdale spot? How many advertisiers will incorporate a social media...
The 2018 Pantone Color of the Year… Why Should You Care?

The 2018 Pantone Color of the Year… Why Should You Care?

This year it’s Pantone 18-3838, also known as Ultra Violet.    Heres why it matters: Colors can be synonymous for the brands they represent, like Tiffany Blue, or Coca-Cola Red. This is important because having a color palette a company can identify with helps create...
3 Must-Follow Ad Strategies to Drive Retail Sales

3 Must-Follow Ad Strategies to Drive Retail Sales

Early in my career, a powerful and successful New York City retailer said to me “Bob… retail ain’t for wimps.” He was my Yoda, and I was a young Jedi, and he taught me how to “use the force.” My decade as a retailer in the consumer electronics and appliance...
How Facebook Marketing Influences THIS Consumer.

How Facebook Marketing Influences THIS Consumer.

I recently read a post on Hubspot titled “9 Proven Tactics of a Successful Local Facebook Marketing Strategy.” The post outlines some Facebook marketing strategies that local businesses can use to drive traffic. After reading this post,  I stopped and...
5 Things You Can Do To Your Website TODAY To Increase Sales

5 Things You Can Do To Your Website TODAY To Increase Sales

1. Make sure your web site is fast These days, nothing is worse than waiting for a site to load like you’re on a dial up modem. Especially when you’re waiting to buy something, speed is mission critical. The information age has produced a whole generation of...
It’s Officially Bob Abbate Marketing Day in Bridgeport!

It’s Officially Bob Abbate Marketing Day in Bridgeport!

Whereas, today, the 15th of November A.D. 2017, we’ve got so much to be thankful for here at BAM. Whereas, BAM has assembled what is, without a doubt, THE most talented, knowledgeable and dedicated team of advertising and marketing professionals. Whereas, BAM is...