Our friends at Nielsen today released a new report on radio listening habits and usage titled “THE 2015 STATE OF THE MEDIA: AUDIO TODAY REPORT. HOW AMERICA LISTENS”. Subtitiled “Always On, Always Local”, it reports that more than 91% of...
World Radio Day….who knew? Well, apparently this day, which just happened last week, has been celebrated since 2012! It took a few years, but it may just be catching on, at least by us. In light of radio being an important part of our clients’ marketing strategies and...
Last week, Bob Abbate Marketing hosted a Google livestream that uncovered valuable info on how increasing market awareness online using Google’s products and tools, your website, online advertising, and analytics can result in more leads and sales for local...
BAM will be hosting a special Google Partners Connect event TOMORROW (February 10th) at 12:00 noon at our offices in downtown Bridgeport. This is a great opportunity for small/medium business owners and managers to hear about what’s new from the experts at...
If you’ve been wondering why commercials in the Super Bowl command a $4.5 million rate, here’s your answer. A record high audience tuned in yesterday to watch The New England Patriots defeat the Seattle Seahawks. We’re estimating that about 110...
This ad is guaranteed make even the most raucous Super Bowl party become as silent as a funeral. The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and production costs for the ad...
For me, silence is deafening. I simply cannot work or concentrate if I don’t have music playing. My personal library of over 5,000 tracks is in the cloud, available to me wherever I roam. On top of that, I divide my listening time between my Sirius/XM...
Change is in the air in Hartford this morning, as Connoisseur Media flipped Oldies/Adult Hits WDRC (102.9 DRC)/HARTFORD to Classic Rock as “The New 102.9 THE WHALE, HARTFORD’s only Classic Rock station,” featuring artists such as LED ZEPPELIN, PINK FLOYD,...
Honesty is such a lonely word Everyone is so untrue Honesty is hardly ever heard And mostly what I need from you. “Honesty” by Billy Joel. Brand authenticity is king. New studies issued by Mindshare North America and Cohn & Wolfe add to that...
This post is meant for our clients, and certainly not for their competitors. It’s about your story (the one we tell in your advertising.) It’s about you company’s culture. And it’s about the customer experience you deliver. Here at BAM,...
