How do you respond to art, design, and color? Do you think Graphic Design is ART? I do. When I compose an ad, billboard, web banner, I believe I am creating a piece of abstract art. It needs to have balance, intentional symmetry or assymetry, the shapes need to have...
Did you see the Borrell Associates report? Borrell’s Automotive Advertising Outlook Report claims that dealers are forecasted to spend $32.8 billion on advertising this year. That represents a 2% increase over last year. That’s no surprise, auto sales are...
In a recent Facebook post, Bob said, and I quote, “I love this business!” Here’s the back story behind that post. We had just wrapped up an excellent client meeting. The client was all smiles. By following our marketing plan, his company has...
Stop! Please stop! I’m begging all of you to please stop over-using hashtags! I certainly understand the proper use of the hashtag, and why it can be a useful, valuable tool in social media. The hashtag was invented as a way for Twitter users to categorize...
Fox Sports 1 premiered to approximately 90 million subscriber homes when it launched this past Saturday. Their broadcast of UFC Fight Night: Shogun vs. Sonnen drew an average of 1.7 million viewers in primetime (8-11 p.m. ET), according to Nielsen Media Research Fast...
11.8 million quack-heads tuned in to watch the season 4 premier of Duck Dynasty last night. This quacks me up! OK, no more quack comments, I promise. But this really blows me away. Last night’s showing of this hugely popular series gave A&E its biggest...
Ever since hashtags have been showing up on TV, we’ve been talking with every client that would listen about the synergy between social media and traditional media. Now, finally, we have credible research that verifies that we’re right. According to a new...
Recently I read an article about one topic that we talk with our clients about on a regular basis. A smart media mix! Here at Bob Abbate Marketing we promote a media mix that includes traditional media as well as social/digital media. Through this mix of media,...
More than half (55%) of American adults still say they turn to TV for news about current events, with Fox News Channel as the leading source, according to a new poll by Gallup. Of those 55%, 26% simply said television or TV news while 8% said Fox News, 7% identified...
Value At The Core Of Advertising I read an article in yesterday’s New York Times that make me stop and think. Have today’s packaged goods companies and their Madison Avenue agencies become so detached from the American consumer that they have forgotten...
