Well, it was 30 years ago this week. January 22, 1984 to be exact. I was watching Super Bowl XVIII, Redskins vs. Raiders. It was a good ‘ol fashioned ass-whippin’. The Raiders defeated the Redskins by the score of 38–9. Not much of a game. But the game...
I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as 3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable...
Ever wonder why so many people are buying devices like the AppleTV and Roku, and are big users of Hulu and Netflix? Could it be because they’re tired of being overcharged for cable TV service? Cable operators and broadcasters...
Recently, I was comparing the results of email offers written with a “my” voice vs. others written with a “you” voice. I noticed a trend that indicated a better response from the “my” campaigns. This morning I came across this...
Is it me, or are there more and more people cutting the cord? Cord cutters are people who are abandoning traditional cable TV services. And who can blame them? My AT&T Uverse service bundle is around $200 a month. I get home phone (who needs it), high speed...
Companies should move beyond the Net Promoter Score (NPS), as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report. Rather than assume that survey respondents who wouldn’t actively recommend a brand are...
I’m always “taking the temperature” of our clients and media partners. “How’s business” I ask, and I ask on a regular basis. The people I ask are very honest and forthcoming. Lately, about 60 percent of the people who answer are...
How do you respond to art, design, and color? Do you think Graphic Design is ART? I do. When I compose an ad, billboard, web banner, I believe I am creating a piece of abstract art. It needs to have balance, intentional symmetry or assymetry, the shapes need to have...
Did you see the Borrell Associates report? Borrell’s Automotive Advertising Outlook Report claims that dealers are forecasted to spend $32.8 billion on advertising this year. That represents a 2% increase over last year. That’s no surprise, auto sales are...
In a recent Facebook post, Bob said, and I quote, “I love this business!” Here’s the back story behind that post. We had just wrapped up an excellent client meeting. The client was all smiles. By following our marketing plan, his company has...
