Is it me, or are there more and more people cutting the cord? Cord cutters are people who are abandoning traditional cable TV services. And who can blame them? My AT&T Uverse service bundle is around $200 a month. I get home phone (who needs it), high speed...
Companies should move beyond the Net Promoter Score (NPS), as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report. Rather than assume that survey respondents who wouldn’t actively recommend a brand are...
I’m always “taking the temperature” of our clients and media partners. “How’s business” I ask, and I ask on a regular basis. The people I ask are very honest and forthcoming. Lately, about 60 percent of the people who answer are...
How do you respond to art, design, and color? Do you think Graphic Design is ART? I do. When I compose an ad, billboard, web banner, I believe I am creating a piece of abstract art. It needs to have balance, intentional symmetry or assymetry, the shapes need to have...
Did you see the Borrell Associates report? Borrell’s Automotive Advertising Outlook Report claims that dealers are forecasted to spend $32.8 billion on advertising this year. That represents a 2% increase over last year. That’s no surprise, auto sales are...
In a recent Facebook post, Bob said, and I quote, “I love this business!” Here’s the back story behind that post. We had just wrapped up an excellent client meeting. The client was all smiles. By following our marketing plan, his company has...
Stop! Please stop! I’m begging all of you to please stop over-using hashtags! I certainly understand the proper use of the hashtag, and why it can be a useful, valuable tool in social media. The hashtag was invented as a way for Twitter users to categorize...
Fox Sports 1 premiered to approximately 90 million subscriber homes when it launched this past Saturday. Their broadcast of UFC Fight Night: Shogun vs. Sonnen drew an average of 1.7 million viewers in primetime (8-11 p.m. ET), according to Nielsen Media Research Fast...
11.8 million quack-heads tuned in to watch the season 4 premier of Duck Dynasty last night. This quacks me up! OK, no more quack comments, I promise. But this really blows me away. Last night’s showing of this hugely popular series gave A&E its biggest...
Ever since hashtags have been showing up on TV, we’ve been talking with every client that would listen about the synergy between social media and traditional media. Now, finally, we have credible research that verifies that we’re right. According to a new...
