Welcome to this week’s video episode of 2 Minutes To Better Advertising! This week we’re talking about OTT advertising. OTT, (or “over the top”) is a highly targeted and efficient variant of streaming TV advertising, usually accessed on devices like Apple TV, Roku, Chromecast and smart TVs. The advantages are many: it is highly scalable, there’s no waste, it comes with rich attribution, you can geo-target, your ads will have big screen impact, you can target and retarget “in-market” consumers, and you can even geo-target your competitors!
At BAM, our sophisticated ad buying platform ensures your ads show up on thousands of streaming networks.
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