Differentiate or die. It’s a phrase that’s one of our mantras here at Bob Abbate Marketing. The D’Addario Automotive Group is a business steeped in tradition built on three generations of service by the D’Addario family. No one cares more about their customers than the D’Addario family.
The D’Addario dealerships were good. But to the car buying public, they weren’t different. Their Nissan, Buick, GMC and Cadillac ads looked and sounded like so many other car dealer ads. Enter Bob Abbate Marketing. After a very productive SWAT analysis session with the dealer and his key managers, we identified several strategies for growth. Our rebranding of the D’Addario Automotive Group centered around the slogan “The Difference is D’Addario”.
Result: Sales increased almost immediately, and the car buying public now has a clear understanding of what the D’Addario brand stands for. A new logo, clean and uncluttered newspaper ad designs, attention getting TV and radio commercials, and targeted digital display ads have breathed new life into this 45 year old dealership.
Media: Digital, Radio, TV, Outdoor, Print