Medical Weight Loss Centers had caring and knowledgeable staff ready to help people reach their weight loss goals in a safe way, but they needed to differentiate themselves from other weight loss programs.
Bob Abbate Marketing was given the task of creating a clear and concise advertising message detailing why Medical Weight Loss Centers is the best choice when trying to attain and maintain a healthy weight.
Medical Weight Loss Centers was re-introduced to consumers as a safe, effective and medically supervised program that focuses on nothing but weight loss. This new advertising message was made clear through the use of print ads, direct mail, billboards, and digital tools.
Result: Medical Weight Loss Centers is now the industry leader in the weight loss category.
Media: Direct Mail, TV, Radio, Social Media, Search