Every advertising campaign wants attention. Very few earn it across enough places, often enough, and with enough consistency to become memorable. That is where reach matters. We recently completed a quick internal total of the number of ad impressions generated by a...
At Bob Abbate Marketing (BAM), we’ve always believed that powerful storytelling is what separates good marketing from unforgettable marketing. Recently, our team has had the opportunity to work on some truly exciting projects, partnering with nationally recognized...
In today’s digital-first world, businesses often gravitate towards social media platforms like Facebook and Instagram for their marketing efforts. And why not? With billions of active users, these platforms promise to deliver your brand to a wide audience. However,...
Marketers’ Primary Goal When Using YouTube Shorts. If you’re a marketer and you’re not including YouTube in your strategy, what are you doing? This video powerhouse isn’t just the reigning champ of social media in the U.S.; it’s practically the holy grail for...
Marketing your small business can feel like juggling flaming swords while riding a unicycle—tricky, but totally doable! Avoid these common marketing missteps, and you’ll save time, money, and energy while building your brand. 1. Skipping Market Research Mistake:...
