The NFL carried Netflix to its most-watched Christmas Day ever. NFL Can Now Claim all of the Top 10 TV Broadcasts.
After technical glitches marred its first live sporting event, the heat was on Netflix to pull off its NFL 2024 Christmas Gameday… especially since the streamer paid $150 million for the festive football doubleheader.
But it seems to have paid off: the two games averaged 26.5 million viewers in the US, making it Netflix’s most-watched Christmas Day ever. Viewers from 218 countries and territories tuned in to at least one of the games, with the Chiefs-Steelers drawing in 30 million viewers worldwide and the Ravens-Texans game attracting 31.3 million.
According to Nielsen data reported by Variety, NFL games comprised the entire top 10 most-watched prime-time telecasts last year, with each accumulating more than 20 million viewers.
source: Chartr
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