Recently I read an article about one topic that we talk with our clients about on a regular basis. A smart media mix! Here at Bob Abbate Marketing we promote a media mix that includes traditional media as well as social/digital media. Through this mix of media, we’re able to reach out to our clients’ potential customers through many different touch points, starting when they get up in the morning to when they go to sleep at night. A smart media mix reenforces each message therefore making the client’s local advertising dollars work harder. At BAM, we like to say that 1(Radio)+1(TV)+1(Internet) does NOT equal 3, but much more than that. When your message is blasted out in a smart mix of media, you will start to see a response rate that you may not have seen in years.