Our Blog

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

Yankees Back on Comcast for 2017 Season.

Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year.  Comcast inked a deal with 21st Century Fox that will bring the YES Network, local home […]

Read more
Bob Abbate

ADWEEK: $1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It’s said to be the most by any network for any media event in U.S. history. [more]

Read more
Bob Abbate

Facebook to Show Ads to Non Users

The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt out, as can Facebook users who don’t want to […]

Read more
Bob Abbate

How Do “Overlooked” Gen Xers Feel About Advertising?

Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves into the media behaviors and attitudes of what it says […]

Read more
Bob Abbate

The Latino Listener: How Do Hispanics Tune In To The Radio?

From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million). This increase in radio listening likely reflects the overall increase in Hispanic consumers in […]

Read more
Bob Abbate

Report: Newspaper Circulation Plummeting

Hold onto your iPad. Use of a tablet, smartphones, or computer may soon be the only way to read a “newspaper.” The actual printed newspaper seems to be headed for extinction. Take a look at the circulation numbers in the piece by Richard Tofel. The picture is bleak. Tofel reports that “the sky is falling […]

Read more
Bob Abbate

The Top TV and Social Media of 2015

From sports to zombies to Republicans, we had lots to watch and tweet about in 2015. Football dominated viewing this year, claiming 8 of the top 10 rated telecasts. Super Bowl XLIX (NBC) attracted 115,204,000 viewers as the Patriots captured yet another NFL title. Time shifting continues to be one of the viewing methods employed by […]

Read more
Bob Abbate

Cars as Stars, in Music and Hollywood.

Car sales are booming. November sales data is in, and it was a great month. 1.32 million vehicles were sold in November, that’s the best since 2001. Among the winners are Nissan (+3.8%), Fiat Chrysler with their best November in 15 years (+3%). GM is experiencing strong demand for their small crossover SUVS. And then […]

Read more
Bob Abbate

Working On Your 2016 Marketing Plan? Here's Some Valuable Info On Local Ad Spending.

Many of us are working on 2016 ad budgets. It’s kind of a crystal ball exercise. You sit down, gather up sales figures, look at ROI, and try to forecast goals and allocate media dollars. When it comes to preparing media estimates, it’s helpful to know what the trends are. BIA/Kelsey has published a forecast […]

Read more
Bob Abbate

Will Cord Cutting Doom TV as We Know It?

The short answer… not any time soon. But… 2.5 percent of TV households dropped their cable service in 2015. That number was 2.3 percent in 2005 and 1.5 percent in 2010. But TV is still where the mass market is, especially if you want to reach consumers watching ad-supported programming like sports, news and first-run […]

Read more
Bob Abbate

Advertising Media Winners and Losers for Q2

The one-line summary… WINNERS: radio, digital and outdoor. LOSERS: magazines, TV and newspapers. A report issued by Kantar Media shows that although Q2 media spending on platforms they track contracted by 3.9% overall, ad spending on radio and search grew. Spending on digital platforms increased by 2.4%, while ad spending on radio increased by 5% […]

Read more
Bob Abbate

Small Businesses Share Their Advertising Strategy

This month DEX Media surveyed small businesses, asking them 7 basic questions about their advertising/marketing strategy right now and for the next 12 months. These are all local businesses across the U.S., and we found the results interesting, so we wanted to share the details. What strikes me is how different these results are from what we […]

Read more
Bob Abbate

Cable vs. Broadcast TV Advertising

Targetability vs. lower cost per person reached? Frequency? Reach? Geography? These are just some of the factors we analyze when making media decisions for our clients. The planning process is perhaps the most critical step in the ultimate success of an ongoing media campaign. A misstep or omission here will negatively impact the return a business […]

Read more
Bob Abbate

Digital Advertisers Focus on Branding in 2015

  Conventional wisdom says that businesses use digital advertising to move products and sell services. But as the marketing/advertising norms continue to morph, we see that changing. It’s not that we’re no longer using digital ads to move product any longer, it’s that we’re increasingly relying on digital advertising to brand, to shape public opinion, and […]

Read more
admin

Register Today! Online Marketing Seminar From Google and BAM

   CLICK TO REGISTER Bob Abbate Marketing and Google will present a special free seminar on online marketing at 12:00 noon on Wednesday, May 13th. This is a great opportunity for local businesses to learn from experts from Google and Bob Abbate Marketing. Our speakers for this event will offer the latest news on how to […]

Read more
Ann Rubino-Salta

US Adults’ Daily Major Media Consumption Estimates, 2011-2015

It’s a trend, but not a surprise. Newspaper readership will see its largest decline in daily usage by the end of this year. What is a surprise is that to those that do read the paper, the ads continue to have a sizable influence on consumers’ purchases. What is also not a surprise is that U.S. […]

Read more
Bob Abbate

Live + Local = Good For Business, Good For The Community.

I’m a radio guy. It’s in my blood. When I was a teenager, I begged for a spot as an intern at WLIR on Long Island. They finally caved in and let me into the studio. ‘LIR was what was called a “progressive rock” station, and it had all the trappings of what you would […]

Read more
Bob Abbate

Online Radio’s Reach Continues to Grow

Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents listening to online radio (defined as listening to AM/FM radio stations […]

Read more
Bob Abbate

How America Listens To Radio

Our friends at Nielsen today released a new report on radio listening habits and usage titled “THE 2015 STATE OF THE MEDIA: AUDIO TODAY REPORT. HOW AMERICA LISTENS”. Subtitiled “Always On, Always Local”, it reports that more than 91% of Americans (12+) are tuning in each week. Nielsen claims that more Millennials use radio each week […]

Read more
Bob Abbate

Sunday’s Super Bowl Has Broken U.S. Television Viewing Records.

If you’ve been wondering why commercials in the Super Bowl command a $4.5 million rate, here’s your answer. A record high audience tuned in yesterday to watch The New England Patriots defeat the Seattle Seahawks. We’re estimating that about 110 million people tuned in. The Super Bowl is a perfect storm for advertisers. Super Bowl Sunday […]

Read more
Bob Abbate

This Super Bowl Ad Will Silence Your Party.

This ad is  guaranteed make even the most raucous Super Bowl party become as silent as a funeral. The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and production costs for the ad from Grey New York after […]

Read more
Bob Abbate

12% of Music Dollars Now Spent on Satellite Radio, Streaming Subscriptions.

For me, silence is deafening. I simply cannot work or concentrate if I don’t have music playing. My personal library of over 5,000 tracks is in the cloud, available to me wherever I roam. On top of that, I divide my listening time between my Sirius/XM subscription, Pandora, iHeart, Spotify, Google Play, TuneIn, and other […]

Read more
Bob Abbate

Classic Rock Returns To Hartford On 102.9 The Whale

Change is in the air in Hartford this morning, as Connoisseur Media flipped Oldies/Adult Hits WDRC (102.9 DRC)/HARTFORD to Classic Rock as “The New 102.9 THE WHALE, HARTFORD’s only Classic Rock station,” featuring artists such as LED ZEPPELIN, PINK FLOYD, AC/DC, VAN HALEN, THE ROLLING STONES, THE WHO and many more. 102.9 THE WHALE kicked off […]

Read more
Bob Abbate

Top 10 Market Radio Ratings Snapshots

Here, from Broadcast Connector Clark Smidt, is a down and dirty look at Nielsen Audio results for America’s top media markets. Something to tide you over for the holidays. Top 10 market ratings snapshots Kringle results are out and most Santa Stations were good little boys & girls. Based on Nielsen subscribers 6+ Oct/Nov/Dec, the […]

Read more
Bob Abbate

WTNH Meteorologist Erika Martin Exits

WTNH New Haven CT meteorologist Erika Martin has left the station. Erika joined WTNH back in 2012. She started out on Good Morning Connecticut, and moved to weeknights and became their Chief Meteorologist in October 2012.                   Martin says she will be posting news about her next […]

Read more
Ann Rubino-Salta

RADIO: The Reports Of My Death Are Greatly Exaggerated.

Imagine this. What would you say if I offered you this deal. I’ll allow you and your brand into a special place. When you’re in this place, you’ll be able to deliver your brand message to a captive audience. More than half of all Americans will be listening to the messages that you and other select […]

Read more
Bob Abbate

When You Don't Have Anything To Say, Say It Stylishly

Say you’re a large, multinational corporation. Or a giant petroleum company. Or maybe a pharmaceutical conglomerate. And you need a feel-good branding message. Well, here you go. Just slap your logo on the end of this and you’re all set!  

Read more
Bob Abbate

Finally. A Good Use for the Yellow Pages.

For the life of me, I can’t understand why the phone company still prints those yellow pages phone directories. I mean really, when was the last time you actually looked up a phone number in an actual phone book? Those pesky yellow pages advertising sales guys stopped calling on ad agencies a decade ago. Take […]

Read more
Bob Abbate

Reaching Out From Beyond The Grave.

I’m not a big fan of celebrity endorsements in advertising. Especially when the endorser is a musical or cultural icon. But I’m kind of intrigued by the latest endorsement. This one is from beyond the grave. Ol’ Blue Eyes had a love affair with Jack Daniel’s Tennessee Whiskey. I have a great photo of Frank […]

Read more
Bob Abbate

The Beatles Phenomenon, 50 Years Ago Tonight.

At 8 p.m. on Feb. 9, 1963, an unheard-of 60% of American TVs were tuned to CBS. I was one of them. It was one of those moments in my life that I can recall just like I’m watching a video of it. My family and I were visiting my aunt, uncle and cousins in Middle […]

Read more
Bob Abbate

No One Clicks on a TV Ad

I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as  3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable that someone on the client’s team will question […]

Read more
Bob Abbate

Another Nail in the Coffin of Cable TV

Ever wonder why so many people are buying devices like the AppleTV and Roku, and are big users of Hulu and Netflix?           Could it be because they’re tired of being overcharged for cable TV service? Cable operators and broadcasters are so busy fighting with each other that they don’t realize […]

Read more
Bob Abbate

Advocate and Weekly Newspapers Cease Publishing

Seems like so many of our favorite things have gone away lately. The McRib Sandwich. The boardwalk in Seaside Park, NJ. Your “if you like it you can keep it… period” health insurance plan. And now, The New Haven Advocate and the Fairfield County Weekly. Today’s issues are the last issues ever of these two […]

Read more
Bob Abbate

Cord Cutters Going Mobile

Is it me, or are there more and more people cutting the cord? Cord cutters are people who are abandoning traditional cable TV services. And who can blame them? My AT&T Uverse service bundle is around $200 a month. I get home phone (who needs it), high speed internet (I need it) and a good […]

Read more
Bob Abbate

Are You Optimistic About Your Business In These Challenging Times?

I’m always “taking the temperature” of our clients and media partners. “How’s business” I ask, and I ask on a regular basis. The people I ask are very honest and forthcoming. Lately, about 60 percent of the people who answer are optimistic. That’s just not acceptable.  Most people blame the sad state of affairs in […]

Read more
Bob Abbate

Ability of Companies to Expense Advertising Costs Threatened.

Clark Rector, exec VP for the American Advertising Federation, is among industry lobbyists who worry the expensing of advertising costs will be targeted in a tax code overhaul underway in Congress. Advertising is the spark plug of our economy. Remove the spark plug and the economy slows to a crawl. Some in Washington want to target […]

Read more
Bob Abbate

Report: Local Auto Dealers To Spend More on Online Media Than on All Other Media Combined.

Did you see the Borrell Associates report? Borrell’s Automotive Advertising Outlook Report claims that dealers are forecasted to spend $32.8 billion on advertising this year. That represents a 2% increase over last year. That’s no surprise, auto sales are up nearly 9% over last year. But this is a surprise. The report says “For the […]

Read more
Bob Abbate

#Hashtag #Use #Out #Of #Control!

Stop! Please stop! I’m begging all of you to please stop over-using hashtags! I certainly understand the proper use of the hashtag, and why it can be a useful,  valuable tool in social media. The hashtag was invented as a way for Twitter users to categorize their messages, and make topics and events easier to […]

Read more
Bob Abbate

Are You A Quack Addict?

11.8 million quack-heads tuned in to watch the season 4 premier of Duck Dynasty last night. This quacks me up! OK, no more quack comments, I promise. But this really blows me away. Last night’s showing of this hugely popular series gave A&E its biggest audience ever. EVER! This tribe of millionaire fowl hunters is […]

Read more
Bob Abbate

Twitter and TV in a Mutually Beneficial Relationship

Ever since hashtags have been showing up on TV, we’ve been talking with every client that would listen about the synergy between social media and traditional media. Now, finally, we have credible research that verifies that we’re right. According to a new independent survey by Nielsen, there is now statistical evidence of a symbiotic relationship […]

Read more
Bob Abbate

Nielsen: TV Continues to Post Above-Average Growth

We usually report on local and regional trends here at bobabbatemarketing.com, but this global media research confirms what we see happening here in the local media marketplace. When compared with radio, outdoor, newspapers, magazines, cinema, and internet display advertising, Nielsen reveals that TV captured 59% of spending globally in Q1. Locally, we have noted a […]

Read more
Ann Rubino-Salta

There's Magic in the Local Media Mix

Recently I read an article about one topic that we talk with our clients about on a regular basis. A smart media mix! Here at Bob Abbate Marketing we promote a media mix that includes traditional media as well as social/digital media. Through this mix of media, we’re able to reach out to our clients’ […]

Read more
Bob Abbate

Gallup: TV Still Main News Source

More than half (55%) of American adults still say they turn to TV for news about current events, with Fox News Channel as the leading source, according to a new poll by Gallup. Of those 55%, 26% simply said television or TV news while 8% said Fox News, 7% identified CNN and 4% cited local […]

Read more