How America Listens To Radio

Our friends at Nielsen today released a new report on radio listening habits and usage titled “THE 2015 STATE OF THE MEDIA: AUDIO TODAY REPORT. HOW AMERICA LISTENS”. Subtitiled “Always On, Always Local”, it reports that more than 91% of...

Celebrating Radio – Why We Love It

World Radio Day….who knew? Well, apparently this day, which just happened last week, has been celebrated since 2012! It took a few years, but it may just be catching on, at least by us. In light of radio being an important part of our clients’ marketing strategies and...
RADIO: The Reports Of My Death Are Greatly Exaggerated.

RADIO: The Reports Of My Death Are Greatly Exaggerated.

Imagine this. What would you say if I offered you this deal. I’ll allow you and your brand into a special place. When you’re in this place, you’ll be able to deliver your brand message to a captive audience. More than half of all Americans will be...
Nielsen: TV Continues to Post Above-Average Growth

Nielsen: TV Continues to Post Above-Average Growth

We usually report on local and regional trends here at bobabbatemarketing.com, but this global media research confirms what we see happening here in the local media marketplace. When compared with radio, outdoor, newspapers, magazines, cinema, and internet display...

Gallup: TV Still Main News Source

More than half (55%) of American adults still say they turn to TV for news about current events, with Fox News Channel as the leading source, according to a new poll by Gallup. Of those 55%, 26% simply said television or TV news while 8% said Fox News, 7% identified...
Reports of Demise of Radio Are Premature

Reports of Demise of Radio Are Premature

No one has ever accused Bob Abbate Marketing of being anti-radio. A couple of us spent many years toiling at the foot of radio broadcast towers, including yours truly. So it always struck a nerve wit us when we hear anyone say “Radio? No one listens to radio...