Can’t say we know all the details yet. Earlier today we received this news from RADIOINK, followed by a press release from Connoisseur Media informing us that Connoisseur will acquire WEBE (licensed to Westport CT) and WICC-AM (licensed to Bridgeport CT). In the...
If you invest in radio advertising, this is for you. Here’s an update on what formats posted growth in 2018, and what formats experienced audience erosion. Of course this is national data, and results vary by market. With another year nearly in the books,...
Tomorrow, March 29th, the sun will set on the career of Don Imus. I’ve been a Don Imus fan since the day he first cracked the mic on WNBC in New York in 1971. My buddy Fred and I used to listen to the I-Man on 66-WNBC during our morning commute to New York Tech...
I recently read a post on Hubspot titled “9 Proven Tactics of a Successful Local Facebook Marketing Strategy.” The post outlines some Facebook marketing strategies that local businesses can use to drive traffic. After reading this post, I stopped and...
I recently ran across the results of a very interesting survey. It is interesting to me because much of the results compare with what we’re seeing here at Bob Abbate Marketing. Social media ads are rocking results for our clients. Our social media ads have been...
Every once in a while, a client asks us to use a popular, current or classic song as a music bed in a TV or radio commercial we’re producing for them. Our answer is always NO. Not because we’re difficult, but because we know copyright law. The use of...
