Value At The Core Of Advertising I read an article in yesterday’s New York Times that make me stop and think. Have today’s packaged goods companies and their Madison Avenue agencies become so detached from the American consumer that they have forgotten...
I’m not big on advertising awards shows and competitions. So many of the ads that are entered seem to have been created purely to win awards. The ads we create are created to get results. Our budgets have no room for fluff. But this ad, this ad is different....
We recently made a media recommendation to one of clients for an initial run of commercials on Pandora. Pandora was projecting lots of impressions for us, all concentrated exclusively in the client’s marketing area, and at a reasonable CPM. The idea of seeing...
… same as the old boss? With apologies to The Who, we hope so! Westport CT based Connoisseur Media is now the proud new owner of some of our favorite local radio stations. Connoisseur’s deal to purchase WEZN (Star 99.9), WPLR, WFOX (95.9 The Fox), and a...
I’m thrilled to see that Google is honoring cinematic title designer superhero Saul Bass in today’s Google Doodle. Bass is the genius behind some of Hollywood’s best movie intros. Today’s video Doodle features designs that echo the following...
