A couple of days ago in our blog post, we mentioned that test drives on YouTube are outpacing test drives at dealerships by 2:1. If you think your customers think that visiting the dealership is the only way to see if a car is right for them, think again! Online video...
Dealer friends… do you know that test drives on YouTube are outpacing test drives at dealerships by 2:1? That’s just one of the enlightening and informative things we learned when we livestreamed this automotive event direct from the Googleplex in Mountain...
At BAM, we like to think of our agency as a “lean, mean marketing machine.” Because we’re relatively small, we’re always in motion, ready to react to the needs of our clients and competitive market conditions. So when I saw this article in...
It’s probably one of the questions we hear most. Marketers think they know the answer. So do branding experts. This article from Inc. offers a simple analogy to help explain. To understand the differences between these concepts, simply apply them to you. In my...
In today’s digital world, the car buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. Join BAM and Google on August 15th to learn more about how dealers can get ahead by adjusting their online advertising...
