Small Business, Big Job: Email Marketing Risks That Can Hurt SMB Response
Consumers may like emails from brands, but they are quick to dump those that are not serving their needs. Worldwide, 25% of email recipients unsubscribe at least once a week. This is particularly harmful to small businesses, judging by Capterra’s recent 2024...
Case Study: BPS Lawyers Rebranded by Bob Abbate Marketing
Brown Paindiris & Scott (BPS Lawyers), a distinguished law firm with a rich history of providing exceptional legal services, recognized the need for a brand refresh to help them stay relevant in a changing legal landscape. BPS reached out to Bob Abbate Marketing...
Get Your Business in Shape for 2025—One Workout at a Time!
Small Business Advertising Strategies for 2025 As we head into 2025, your small business needs an advertising strategy that’s strong, flexible, and ready to conquer new challenges. Just like a great fitness regimen, the key to success lies in discipline, variety, and...
Unlocking the Power of Multi-Channel Marketing: Why Facebook and Instagram Alone Aren’t Enough
In today’s digital-first world, businesses often gravitate towards social media platforms like Facebook and Instagram for their marketing efforts. And why not? With billions of active users, these platforms promise to deliver your brand to a wide audience. However,...
Small Business Marketers Love YouTube for Brand Visibility — And They’re Pumping Up Their Budgets.
Marketers' Primary Goal When Using YouTube Shorts. If you’re a marketer and you’re not including YouTube in your strategy, what are you doing? This video powerhouse isn’t just the reigning champ of social media in the U.S.; it’s practically the holy grail for...
Top 10 Small Business Marketing Mistakes (And How to Avoid Them!)
Marketing your small business can feel like juggling flaming swords while riding a unicycle—tricky, but totally doable! Avoid these common marketing missteps, and you'll save time, money, and energy while building your brand. 1. Skipping Market Research Mistake:...
Why Should Your Business Hire an Advertising Agency?
As a small or medium-sized business owner, your days are packed with countless tasks: managing operations, satisfying customers, and, of course, ensuring your business is growing. It’s no surprise that marketing and advertising often get left to the side. But here’s...
Let Video Power Up Your Marketing
In the digital marketplace, small businesses are constantly searching for effective ways to stand out and connect with their audience. One powerful tool that has proven to be a game-changer is video marketing. Here’s why small businesses should embrace video marketing...
5 Pro Tips To Help You Create Your 2025 Marketing Plan
It’s been said that failing to plan is akin to planning to fail. Nowhere is that more true than in marketing. This week has been designated "National Create Your Small Business Marketing Plan Week", so BAM will be sharing 5 pro tips that will show you what you...
Battle of the Boards: Why Simple is Simply Smarter
A billboard is like a giant Post-It note from the advertising gurus, trying to remind us of something important. But let’s face it, in the billboard battleground, simplicity reigns supreme, and here’s why: 1. Less is More (and More Memorable) Imagine you’re...
Brand Consistency in Advertising
Consistency: The Non-Negotiable in Branding by Jeanne Rolston, Senior Art Director Let's talk about consistency. If your brand's identity isn't as steadfast as your grandma's secret cookie recipe, you're doing it wrong. Every email, social media post, and ad you send...
Streaming’s Share of TV Usage Jumps to Record 40.3% in June 2024
Streaming’s share of television usage soared to a record in June, with most of the largest services showing gains, according to Nielsen.During a month when overall TV usage increased 2.1% from May (and 1.3% from a year ago) streaming had a 40.3% share, up...
11 Ways Auto Dealers Can Maximizing Advertising ROI
In the highly competitive automotive industry, maximizing the return on investment (ROI) from advertising is essential for success. For auto dealers, every dollar spent on marketing needs to translate into tangible results, such as increased leads, higher sales, and...
NADA Report Details Where 2023 Advertising Dollars Were Spent, Opportunity Exists For Auto Dealers To Increase Ad ROI With Better Ads.
In 2023, the auto industry's advertising efforts saw a notable resurgence from the pandemic, according to the National Association of Automotive Dealers (NADA). NADA's 2023 Full Year Report highlighted that the nation’s 16,835 franchised dealers collectively spent...
Hubspot’s New Social Media Consumer Report is Pure Gold
Hubspot examines what influences buying behavior on social media. Great stuff here... 39 pages of valuable insights. Sins, saves and successes. What's old and what's gold. From establishing metrics that align with your business objectives, to using organic,...
Broadcast and cable made up less than 50% of TV viewing for the first time in recorded history in July, after streaming hit an all-time high.
Nielsen's monthly platform rankings show broadcast and cable making up less than half of all TV use. PHOTO ILLUSTRATION: ADOBE; BEATA ZAWRZEL/NURPHOTO VIA GETTY IMAGES Broadcast and cable networks made up less than half of all TV use in July — the first time linear TV...
The State of Small Business Marketing in 2023: What Small Businesses Need from Agencies
In today's rapidly evolving digital landscape, small businesses face unique challenges when it comes to marketing their products and services effectively. As technology continues to advance, it's crucial for small business owners to stay up-to-date with the latest...
7 Tips To Create Your Winning 2023 Marketing Plan
Hear that? It's opportunity knocking. Over the next week or two, you have an opportunity to create something that will ultimately determine just how successful your small to medium size business will be in 2023. If you use this time wisely, you'll be in...
US Online and Traditional Media Advertising Outlook, 2022-2026
A note from Bob Abbate: this recent report is one of the most comprehensive reports on ad spending that I've seen. A few brief observations... the gap between online advertising and TV advertising – the next-largest advertising market – continues to expand. Updated...
Navigating inflation in retail: Six actions for retailers
The TV series "The West Wing" was my favorite television series. Ever. The writing, the cast, and the production were all top notch. In Episode #32 Noël, Leo tells Josh the following story (Josh refers to it when talking to Leo in "Bartlet for America"): "This guy's...
Super Bowl 2022 Data: Fewer Viewers, More Ad Revenue.
After 21 weeks of play (18 weeks of the regular season and 3 weeks of playoff games), the Super Bowl 56 contenders have been decided, with the Los Angeles Rams and Cincinnati Bengals meeting at the SoFi Stadium in Inglewood, CA. And, while the stadium is...
3 in 4 Spurred to Spend More At Small Businesses by Promotions
The #1 reason consumers shop at small businesses is the availability of promotions and discounts. Smart small businesses should combine value-oriented pricing with an expert staff and reliable after-the -sale support for results that add up to more than the sum...
Branding Your Family-Owned Small Business
To say that our world was turned upside down during Covid would be a gross understatement. The way we find and interact with customers changed. Unfortunately, many family owned and operated businesses are "stuck in the mud", still trying to grow the same old brand...
US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined
“Per eMarketer, US adults spent an average of 13:21 (hh:mm) per day with media in 2020, up from the 12:23 spent per day in 2019. This growth was entirely due to an increase in time spent with digital media, which grew from 6:49 in 2019 to 7:50 in 2020.”
Forbes: Tucker Carlson Leads Fox News To Big Win In Weekly Cable News Ratings
Fox News Channel host Tucker Carlson had a very good week, with his Tucker Carlson Tonight drawing an average total audience of 3 million viewers—making it the most-watched cable news show for the week of March 15 through March 21, according to ratings data compiled...